Radical Personal Finance Episode 217-A Simple Decision Framework: Costs vs Benefits and the Ben Franklin CloseI used to think that everyone knew how to make decisions. Since starting Radical Personal Finance I’ve come to learn that some people don’t have a clear decision-making framework.

Today, I share with you a dirt-simple framework of costs vs. benefits, plusses and minusses. In sales, it’s called the Ben Franklin close.

Use it.

Write it down.


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