When people talk about money–especially in the world of success and financial planning–it’s often assumed that more is always better.

This is wrong.

More is not always better because:

  1. The more money you want, the more risk you have to take.
  2. The more money you want, the more you have to give up (or pay) for it and the opportunity cost will be higher.

In today’s show, I share with you why I think it’s reasonable and valuable to consider lowering your financial goals.

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